In traditional marketing outlets, creating the perfect advertisement is sometimes only half the marketing battle. In today’s multi-channel, multi-screen, multi-tasking world, marketers have to work smarter and harder to compete for consumers’ attention. Luckily, Green Arrow’s Media Buy team is equipped and ready to place your voice, video, or print advertisement in the exact right spot, at the exact right time, in front of the exact right people.
Media buy encompasses the purchase of advertising “real estate,” such as billboards, full-market television ad spots, zoned (geo-targeted) television ad spots, radio ad spots, online radio & television programming spots, sports or programming-specific ad spots, and more. Via these mediums, you can reach wider audiences than other, more targeted mediums. This makes media buy campaigns excellent for building awareness and connecting with new audiences.
At Green Arrow, we don’t believe that brands with the highest budgets will always win. Instead, we strive to use our expertise to out-smart and out-maneuver bigger marketing players so your business can outshine the competition. We work within your budget to provide maximum exposure to your target audience with as minimal waste as possible. Whether you’re looking for local, regional, or national media placement, we have the long-standing relationships, negotiating power, and market knowledge needed to provide you with the best possible spot for your marketing dollars.