When we suggest to clients that they should have a blog, some resist. Are blogs still relevant? Aren’t they so 2010? Actually, no. Research shows that brands utilizing a blog on their site generate nearly 70% more leads than their…
Category: Blog
Product Photography for Sales
Now more than ever a picture is worth a thousand words. Using the plethora of apps and filters available for smartphones, many people fancy themselves to be photographers. Still, when it comes to taking good product photos there are a…
Email Drip Campaigns
Marketers have been using email newsletters for years to keep subscribers apprised of their companies’ latest news. However, new subscribers only see the latest news and could miss out on equally important “old” news. Email Drip Campaigns to the Rescue…
Are You Omni-Channel Marketing?
What is Omni-Channel Marketing? In the past, if you wanted to buy a car, you generally went to a car dealership, looked at cars, maybe test drove a few, and then made your decision. Today, by the time a person…
Affiliate Marketing Basics
What is Affiliate Marketing? Affiliate marketing is a hot buzz term right now, but what is it and how does it work? In a nutshell, affiliate marketing is an internet marketing channel where companies utilize (and compensate) other companies or…
South Florida Marketing Terms
The jargon for marketing and advertising has changed considerably over the years, especially here in South Florida! Some terms remain important and consistent: ROI (return on investment—what are we getting for our money?) or wearables (Shirts, coosies, hats, and other items advertising…