When it comes to marketing luxury used cars, one of the most important things to remember is that you aren’t just selling a car, you’re selling a lifestyle. An image. An identity. Therefore, to sell luxury used cars, you need…

In construction marketing, many businesses are lulled into a false sense of security believing that their work speaks for itself. Indeed, that’s true; word-of-mouth and referrals are great ways to leverage relationships with existing customers to reach new ones, but…

What IS a Pre-roll Ad? You know the short video advertisement that plays directly before the video you really want to watch? That’s a pre-roll ad. They’re usually 15, 30 or 60 seconds long, and the premise is straightforward: The…

If you could spend less than 10 hours a week and little to no money to increase brand awareness, website traffic and sales, would you do it? That’s what social media marketing can do for your business, and it’s why…

When it comes to dealership profitability, your service department is a key component to generating revenue and adding to your bottom line. Therefore dealership service marketing is a key part of success. American consumers are keeping their cars longer than…

Remember when Instagram’s pretty filters made millennials think they were photographers? Well, easy access to social media and other online marketing tools have led lots of businesses to believe they can handle their marketing internally rather than hiring a marketing…