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Google Tag Manager for Marketers
If you spend much time figuring out how to market your product, service, or self, you’ve likely heard rumblings about Google Tag Manager (GTM). Or maybe you’re wondering: Isn’t that just another name for Google Analytics? No, but they can work really well together. Let’s take a closer look:
First, what is Google Tag Manager?
It’s a free tool that anyone
Green Arrow at the St. Jude New England Classic
Every once in a while, opportunities arise that one simply can't pass up. When approached to sponsor the 3rd Annual St. Judes Golf Classic that took place on June 25th at Wannamoisett Country Club in Rumford, RI, Green Arrow Marketing & Media couldn't refuse.
St. Jude Children’s Research Hospital® is leading the way the world understands, treats, and
Green Arrow Supports First Haitian Baptist Church’s Mission
Green Arrow Supports Local Community
Green Arrow is excited to support our South Florida community by supporting The First Haitian Baptist Church Youth & Children Development Center. Our donation will be going toward the construction of a new Youth Center, which will replace the quickly deteriorating facilities that over 120 children call home while their
The ABC’s of A/B testing
What is A/B Testing?
A/B testing, also referred to as split or bucket testing, is a method employed in data-driven marketing that compares different versions of, well...just about about variable of your digital advertising. Headlines, website copy, images, calls to actions, colors, font size...you name it, it can be tested for performance. At its core, this method
