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Automotive Vendor Management
Who provides Automotive Vendor Management?
One of the top struggles we hear from automotive dealerships and automotive marketing directors, is dealing with 3rd party automotive marketing vendors. As with any typical car dealership, you likely have a handful of outside vendors you pay to perform a marketing service on behalf of your dealership. This ranges from
3 Important SEO Trends for the Automotive Industry
Remember the good old days when digital marketing was referred to as “internet marketing” and the biggest thing marketers had to worry about were meta descriptions, header tags, and stuffing as many keywords as possible onto a your homepage? As technology has evolved and consumers have grown with it, automotive marketers have had to grow with them. It’s not
Social Mobilization
In 1773, under cover of darkness and fueled by anger over unfair taxation, a group of Massachusetts colonists disguised as Native Americans boarded three British ships and dumped about 46 tons of tea into Boston Harbor. Patriot leader Samuel Adams organized the famous Boston Tea Party and about 100 people participated. Imagine if during this early act of social
Facebook Breaks from Ad-Targeting with Third Party Data Provided by Data Brokers
The Search Engine Journal, the Verge, The New York Times and nearly every other reputable online publication imaginable has reported links to check if your data was breached by Cambridge Analytica. If you haven’t already, stop reading and click here now to see if your Facebook data was included in the Cambridge Analytica scandal. You can also simply open the