Automotive Marketing Vendor Management is quite simply a solution designed to manage ALL your automotive marketing vendors, so you can better concentrate on running your dealership.
We have experience helping dealerships by acting on your behalf and interacting with your vendors so you don’t have to.
Ever get stuck on an hour long phone call with a vendor, and think about how much you could accomplish if you weren’t on that call?
Have you ever hung up with a vendor more confused than when you picked up the phone?
Do you ever get the feeling the vendor is highlighting numbers and charts in a way that makes it look like they’re killing it, but you’re just not so sure?
Have you ever been confused by something an outside vendor said or did? Or feel like you’re walking blindly through a maze of smoke & mirrors?
You’re not alone.
That’s where we come in.
Our team of automotive marketing experts are turning the tables. We step in as part of your team, an internal extension of your dealership, acting on YOUR behalf, to make sure your vendors are doing what they are supposed to, the right way.
Our team will sit in on your phone calls, either with you or in your place. We will review and analyze your vendor supplied reporting to help you make sense of it, in terms you can easily understand. We will communicate with your vendors, to offer suggestions, and in some cases, request changes, to ensure that everything is running optimally for your dealerships marketing efforts.
At the end of the day, the goal is to sell more cars. And it’s tough to do that when you’re running around with your vendors and not focusing on your dealership. By freeing up that burden, you can focus on the the showroom floor, making sure your team is closing leads and that your customers are walking away happy, with keys in their hands.
We have experience with most of the major providers, and can quickly jump into the mix and make an almost immediate impact. The benefits are typically a reduced adspend, or an spend that’s better directed to effective channels that are producing sales, and an increase in high quality leads.
If your time is divided between managing your external 3rd party vendors and trying to run your dealership the way you want, this service is perfect for you.