Auto Body Marketing: More Cars In Your Shop
Some people might not think that marketing has any place in the auto and collision repair industry. We beg to differ with that faulty logic.
Today, the first place most consumers head for information is to social media and websites, so if you’re not maximizing your online presence, you’re missing out on customers. As the number of collision repair shops grows, elevating brand awareness in order to be competitive is at an all-time high.
When it comes to defining your brand and elevating awareness, it’s important to delve deeper into some important details:
Who are your customers? What do they have in common? Are they mostly female? Mostly male? Black? White? Hispanic? English speakers? Spanish speakers? Single people or parents? Young adults? Middle aged? Elderly?
What is the community like where your shop is located? Is it upscale? Suburban? Rural? Urban? Are you serving it well?
What types of vehicles are in your shop right now? Sports cars? SUVs? Cars with 100,000+ miles?
Are you working at full capacity?
Are you reaching people that you feel are your “target audience?”
If you could change or improve one thing about your shop what would it be?
Who is your competition? What sets you apart from them? What do they do great? What do you do better? Is there anything they do better than you?
These questions are to help you figure out who you are as an auto body and collision repair shop. Once you’ve had some time to think about your answers, it’s important to connect with your customers. They can be a keg of information that goes untapped and Auto Body Marketing is a great way to do that.
If you have regular customers, engage with them about the day-to-day, their family, lifestyle, work and community. Ask open-ended questions and listen when they talk. You can also offer a discounted service in return for their offering feedback via a short questionnaire or survey.
You can ask questions such as:
What are their favorite services that you offer?
Are there services you don’t offer that they wish you did?
How do they feel your shop meets their needs? Has anything happened that left them less than satisfied?
If they frequent a competitor, what does that competitor offer that you don’t? If you offered that service would they come to you for it?
If brand awareness, search rankings, and digital marketing sound like things you would prefer not to think about, we get it; that’s why it’s important to partner with marketing professionals, like your pals at Green Arrow. We don’t try to fix cars so why should you try to handle your own marketing? Get in touch today and let us provide you with the right tools to grow your auto and collision repair shop.